Introducing Reserved: The Polish High-Street Brand Kate Moss Is Backing

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Kate Moss has introduced us to a new high-street brand: Reserved. The Polish store will launch in London on September 6, and ahead of the Oxford Street store opening its doors, Reserved has released a teaser image of Moss modelling its wares.
 
Naturally, Moss gives the clothing – a black PVC mini skirt and logo tee – her signature, mussed-up, rock ‘n’ roll aesthetic, so what else can we expect from Reserved? The Polish export already has 450 stores across 18 countries, and is popular due to its trend-conscious, affordable collections that are refreshed every two weeks. It’s part of the LPP Group, a European clothing conglomerate that is serious about expansion.

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