Ugg Taps Jeremy Scott

 

   

HE is known for his reinterpretation of cult items through his eponymous and Moschino catwalk shows, but Jeremy Scott's latest project will bring his bling to the masses. The LA-based designer has collaborated with they of cloud-like comfort Ugg to create an exclusive capsule collection using the brand's classic silhouettes and imbuing them with his signature statement embellishment. The pairing is, as the designer revealed today, a symbiotic one.

“I bought a pair of Ugg Classic boots and fell in absolute love with them. I could not pass up the opportunity to do my own take on the classic boot,” said Scott, who has created eight styles for women, men and children.

“Jeremy Scott and the Ugg brand share a mutual spirit, love for pop culture and California,” agreed Andrea O’Donnell, president of fashion lifestyle brands at Ugg owner Deckers. “We are honoured to collaborate with him for this fall and launch a collection that stars our iconic Classic boots reinterpreted by Jeremy in his own unique way.

There are plenty of unique elements to the collection - including the fact that on the new Classic Short Jewel style, each pair is made entirely by hand and takes up to one week to complete, explaining the price point which starts at an accessible £75 and rises to £995.