Social Media Marketing 10 tools used by experienced account managers

Having the right social media management tools and a presence on all the major networks like Facebook, Twitter, Instagram, Google+ and LinkedIn is a necessity these days for any business. But what kind of marketing software, dashboards and publishing tools actually work best for Social Media? Here is an overview of some of the tools used by RDM. 1. Hootsuite Hootsuite is the most popular social media management tool for people and businesses alike, to collaboratively execute campaigns across multiple social networks like Facebook and Twitter from one web-based dashboard. Hootsuite has become an essential tool for managing social media, tracking conversations and measuring campaign results via the web or mobile devices. 2. Buffer Buffer is a smart and easy way to schedule content across social media. Buffer is like a virtual row you can use to fill with content and then stagger posting times throughout the day. This lets you keep to a consistent social media schedule all week long without worrying about micro-managing the delivery times. The Buffer app also provides analytics about the engagement and reach of your posts. 3. IFTTT IFTTT is a powerful Internet automation site that can save you a lot of time managing social media campaigns and other tasks through recipes. You can essentially connect any major network or channel together to automate sharing on sites like Facebook , Twitter , LinkedIn and more based on any action you desire. Like sending out a tweet automatically every time you publish a new blog post or getting an email when your favorite blogger has something new to say. Plus best of all, it works well with Buffer and Hootsuite and just enhances those tools even further and is a must use for any serious social media professional. 4. Social Oomph Social Oomph is a neat web tool that provides a host of free and paid productivity enhancements for social media. You can do a lot with the site which includes functions for Facebook , Twitter , LinkedIn and your blog. There is a variety of useful Twitter features like scheduling tweets, tracking keyword, viewing mentions and retweets, DM inbox cleanup, auto-follow and auto-DM features for new followers. Social Oomph will auto-follow any new follower of yours on Twitter if you like, which could save you a ton of time if you normally like to reciprocate follows. 5. Tweet Deck Tweet deck is a web and desktop solution to monitor and manage your Twitter feeds with powerful filters to focus on what matters. You can also schedule tweets and stay up to date with notification alerts for new tweets. Tweet deck, which was purchased by Twitter, is available for Chrome browsers, as well as Windows and Mac desktops. Recently they closed down their mobile apps to re-shift focus on the web and desktop platforms. 6. Tweepi Tweepi is a unique management tool for Twitter that lets you flush ghost followers and follow interesting new tweeps! The pro version allows you to do bulk follow/unfollow actions of up to 200 users at a time making it a pretty powerful tool for Twitter management. 7. Social Flow Social Flow is an interesting business solution to watch real-time conversation on social media in order to predict the best times for publishing content to capture peak attention from target audiences. Some major publishers use Social Flow which includes National Geographic , Mashable , The Economist and The Washington Post to name a few. Social Flow offers a full suite of services that looks to expand audience engagement and increase revenue per customer. In addition Social Flow conducts an analysis of social signals to help identify where marketers should spend money on Promoted Tweets, Promoted Posts and Sponsored Stories, extending the reach and engagement for Twitter and Facebook paid strategies. 8. Sprout Social Sprout social is a powerful management and engagement platform. Sprout Social offers a single stream inbox designed to help you never miss a message, and tools to seamlessly post, collaborate and schedule messages to Twitter, Facebook and LinkedIn. The platform also has monitoring tools and rich analytics to help you visualize important metrics. 9. Social Bro Social Bro helps businesses learn how to better target and engage with their audience on Twitter. It provides tools to browse your community and identify key influencers, determine when the best time to tweet is, track engagement and analyze your competitors. Social Bro analyzes the timelines of your followers to generate a report showing you when the optimal time to tweet and reach the maximum amount of followers for more retweets and replies. 10. Crowd Booster Crowd booster offers a set of no-nonsense social media analytics with suggestions and resources to boost your online engagement. The platform provides at-a-glance analytics, recommendations for engagement and timing, audience insights and content scheduling to optimize delivery.