Mobile Advertising Connecting with your customers’ on-the-go!

Over 60% of internet users access the web via their mobile devices " State of Digital report, 2013, with this in mind, it is very important your ads are relevant and optimized for mobile. People communicate via mobile devices with family, friends, business associates, colleagues and loved ones on a daily basis and also stay current with trends, events and happenings around them. This can only mean one thing- mobile devices are used every day, although the duration of usage, channel, and purpose, vary as a result of difference in age, interests, level of exposure, lifestyle, behavior, location and many other variables. Mobile Advertising is unavoidable - that is very clear. Your marketing strategy isn’t complete without Mobile. Mobile Advertising gives you the opportunity to connect and interact with your target audience and attend to their needs on-the-go. Types of Mobile Targeting You can target precise niches based on some or all of the following; Specific devices Operating systems and browsers Mobile network Wifi New Devices Social Media Channels In-app Ads Geo-specific Ads Site categories Examples of Mobile Ads Rich media Mobile videos Post-click solutions Click2call Click-to-text SMS MMS Data capture Store locators Mobile downloads Campaign objectives you can you achieve on mobile Brand awareness Product launch Apps download Data capture Mobile advertising from Ringier Digital Marketing (RDM) can help you reach your target audience everywhere they go and place your products at their fingertips in decision making moments. Let’s help you complete your digital strategy.